Almost everyone today is familiar with the term “customer experience.” According to Gartner, a leading research and advisory company, 80 percent of businesses compete on the basis of customer experience.   But new research shows that customer experience alone is not enough. Progressive companies are now focusing on “employee experience” as the newest competitive edge.

So, what is “employee experience?”  It is the sum of everything an employee experiences throughout his or her connection to that organization – from recruiting to the end of their employment.  It is not perks, parties, employment branding or employee engagement. Mark Levy, former head of Airbnb, defines it as “anything that sets employees up for success and improves our culture.”   Those companies investing heavily in employee experience often find themselves on the Best Places to Work lists and also have improved profitability as well as two times the average revenue.  With social media commentary available to all, prospective employees review comments made about employee experiences in selecting which companies they wish to apply to.

So, in looking for a new competitive edge for your company, ask yourself how you can enhance and elevate the employee experience in your company.  What processes and practices are in place that set employees up for success and ensure an improved culture? It’s worth the time to ask.

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Learning Dynamics offers training, organization development and coaching services that can help your organization grow and excel. Contact us today, call 203.265.7499 or email jdemaio@learningdynamics.com.