Tag Archives: achievement

Three Critical Motivators

Do you know what motivates your people? It has often been said that the key to managing and motivating others is to know the person you are working to motivate. Knowing each person’s experience and skills is the first step. Step two is more important: Know what drives and motivates your people to succeed.

In the literature, there are three critical motivators every manager needs to understand. Most people fall into one of these three, or some combination, to varying degrees:

Affiliation: Some people seek out others for validation. They are happiest working in teams and belonging to a group.  They thrive on and enjoy the camaraderie that comes with being associated with others. The socialization and interaction with team members feeds them well and becomes the prime reason for their success.

Achievement: These individuals are driven to succeed and be rewarded based on their own contributions and ideas. Recognition and goal attainment are critical to their success. They are propelled by a desire to be better, succeed and make a difference.

Power:  This category states that having influence and control over others is critical to their internal drive. They thrive on being in the spotlight and climbing the ladder of success to the top. They are usually self-involved and driven to succeed.

Do you know your direct reports? Are they motivated by Affiliation, Achievement or Power? These are not difficult to understand but they do make a difference when trying to motivate or encourage them. Apply your tactics and approach to fit the needs of the individual. This will go a long way in getting better results for you, the team and the company.


Written by Barbara Phillips, Senior Vice President of Sales and Marketing at Learning Dynamics. Barbara, like all Learning Dynamics team members, offers extensive professional leadership experience to benefit our clients.


Do you supervisors and managers know this? Could it help your organization if managers knew how to understand and inspire their teams? Contact Learning Dynamics to learn how we can help your organization grow by Investing in People™.